Professional Projects
A showcase of marketing automation, business consulting, and digital transformation initiatives with measurable outcomes.
Home Service Business
Online Platform Launch
Role: Project Manager and Strategic Lead
SUMMARY
Led the launch of an online platform for Home Service Business, overseeing branding, Facebook Ads marketing, and product/service development.
KEY OUTCOMES
- •Launched platform, enhancing digital presence.
- •Developed product offerings and marketing strategies to boost engagement.
- •Streamlined collaboration using Notion and Asana.
Home Service Business
Sales Process Restructuring
Role: Strategic Planner and Systems Developer
SUMMARY
Proposed and implemented a restructuring of sales and project management roles, including a new compensation plan, to improve efficiency.
KEY OUTCOMES
- •Enhanced operational efficiency through departmental changes.
- •Improved team accountability and sales performance.
- •Demonstrated strategic leadership.
Home Service Business
Software Implementation and Training
Role: Software Assessor and Trainer
SUMMARY
Identified and implemented project management tools (Notion, Asana, ClickUp) to streamline operations and trained staff for adoption.
KEY OUTCOMES
- •Boosted productivity with user-friendly tools.
- •Reduced operational friction through training.
- •Addressed technological gaps.
Home Service Business
Customer Research Campaign
Role: Research Lead and Campaign Manager
SUMMARY
Designed and executed a campaign to gather customer feedback, refining product offerings and preferences.
KEY OUTCOMES
- •Strengthened customer-centric offerings.
- •Improved visibility and satisfaction with data-driven insights.
- •Demonstrated analytical and communication skills.
Utah Outdoors Ideation Project
Role: Designer and Front-End Developer
SUMMARY
Conceptualized an outdoor guiding company with a two-tier business model for scheduled and custom trips, focusing on customer acquisition.
KEY OUTCOMES
- •Captured demand through waitlist signups and modular templates.
- •Mapped go-to-market channels and pricing for scalability.
- •Demonstrated creativity in ideation and UX design.
Welding Company Growth Project
Role: Digital Strategist and Systems Builder
SUMMARY
Modernized a local welding business's digital presence with infrastructure for lead generation and visibility.
KEY OUTCOMES
- •Transformed an offline business into a digital operation.
- •Established robust lead generation.
- •Laid the foundation for local SEO dominance.
REDX
REDX Internal AI Tool Development
Role: Systems Strategist and AI Integration Planner
SUMMARY
Designed an internal AI tool to automate workflows for REDX's sales and marketing teams.
KEY OUTCOMES
- •Improved productivity with scalable automation.
- •Balanced quick wins with long-term scalability.
- •Demonstrated cross-functional collaboration.
Lead Generation Funnel for Legal Services
Role: Strategist and Systems Developer
SUMMARY
Built a high-converting lead generation funnel for a legal services provider in China, with automation and CRM integration.
KEY OUTCOMES
- •Created a streamlined lead flow system.
- •Reduced manual workload with automation.
- •Proved profitability for a full launch.
SMS Texting Strategy for Home Service Businesses
Role: Marketing Strategist
SUMMARY
Developed comprehensive SMS campaigns for home service businesses, integrating with Airtable for lead tracking and management. Created separate strategies for high-ticket and mid-ticket service providers.
KEY OUTCOMES
- •Generated 150+ quote requests in 4 months for high-ticket service business.
- •Created consistent lead flow of 5-15 daily leads for mid-ticket service business over 9 months.
- •Enhanced marketing efficiency with integrated lead tracking systems.
- •Demonstrated adaptability in tailoring strategies to different service types and price points.
Go-to-Market Strategy for Cleaning Business Startup
Role: Strategist
SUMMARY
Developed a go-to-market plan for a cleaning business, covering acquisition, tech, and operations.
KEY OUTCOMES
- •Built a scalable customer acquisition strategy.
- •Streamlined operations with clear workflows.
- •Demonstrated market insight and planning.
YouTube Video to Blog Post AI Workflow
Role: Systems Developer
SUMMARY
Created an AI-driven workflow to convert YouTube videos into blog posts for newsletters or websites.
KEY OUTCOMES
- •Saved time with automated content conversion.
- •Maintained content consistency across channels.
- •Showcased AI-driven process innovation.
Hyper-Localized AI Workflow for Real Estate Blogs
Role: Systems Developer
SUMMARY
Built an AI workflow to generate hyper-localized blog posts for a real estate software company's newsletter.
KEY OUTCOMES
- •Produced relevant content with localized data.
- •Scaled content creation with automation.
- •Enhanced newsletter engagement.
Julia Moore Birth Films
Julia Moore Birth Films Website
Role: Web Designer and Developer
SUMMARY
Designed and built a website for Julia Moore Birth Films, focusing on user-friendly design and client engagement.
KEY OUTCOMES
- •Delivered a professional website enhancing client visibility.
- •Applied conversion-driven design principles.
- •Demonstrated versatility in design and copywriting.
Spruce Benefits
Spruce Benefits Website
Role: Web Designer and Developer
SUMMARY
Developed a website for Spruce Benefits, emphasizing high-converting design and user experience.
KEY OUTCOMES
- •Enhanced client visibility with a professional site.
- •Maximized impact with conversion-focused design.
- •Showcased skills in design and development.
Triumph Welding
Triumph Welding Website
Role: Web Designer and Developer
SUMMARY
Created a website for Triumph Welding, focusing on lead generation and digital visibility.
KEY OUTCOMES
- •Boosted digital presence and lead capture.
- •Delivered a user-friendly, professional site.
- •Applied strategic design for business growth.
Coate Freight and Crate
Coate Freight and Crate Website
Role: Web Designer and Developer
SUMMARY
Built a website for Coate Freight and Crate, prioritizing user experience and brand alignment.
KEY OUTCOMES
- •Enhanced brand visibility with a polished site.
- •Improved user engagement through strategic design.
- •Demonstrated expertise in web development.
Utah Outdoors
Utah Outdoors Website
Role: Web Designer and Front-End Developer
SUMMARY
Designed a website for Utah Outdoors, supporting the ideation project with landing pages for trip bookings.
KEY OUTCOMES
- •Supported business launch with effective web design.
- •Captured leads through modular landing pages.
- •Showcased UX and development skills.
Home Service Business
Business Operations Transformation
Role: Business Consultant & Systems Developer
Simple Account Receivable Dashboard
SUMMARY
The company lacked visibility into project collections, with communication gaps between project managers and the finance team causing confusion about payment status and cash flow projections.
KEY OUTCOMES
- •Created centralized project tracking system showing stage progression and payment status
- •Implemented 50% down payment tracking with automated collection timeline alerts
- •Enabled accurate cash flow projections based on project completion dates
- •Improved management oversight of accounts receivable and financial planning
Custom CRM
SUMMARY
The company was using an industry-standard CRM/project management software but wasn't satisfied with its reporting capabilities. They needed better project visibility, easier scheduling, and clearer business insights.
KEY OUTCOMES
- •Built custom CRM from the ground up with enhanced reporting and project visibility
- •Streamlined project scheduling and rescheduling processes for improved efficiency
- •Delivered comprehensive business clarity through custom dashboards and analytics
- •Integrated custom production management system for end-to-end project oversight
Custom Work-In-Progress Dashboard
SUMMARY
Designed and developed a dynamic dashboard to track ongoing projects and key performance metrics.
KEY OUTCOMES
- Outcomes to be added
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